During the Open House period, we were given a mission to visit the several Polytechnics in Singapore and give a review on their open house tactics, with some questions in mind to answer.
So my group and I decided to visit Nanyang Polytechnic.
Some questions posed to us:
What is the THEME and the MESSAGE?
Judging from the way the main banner at the atrium was designed, it seemed to me like they designed it in a form of a map. Although not illustrated and put across clearly. Message was to "choose your own adventure".
Is it EFFECTIVE? What makes it effective? What worked? Why?
I felt that it wasn't very effective because it wasn't very highlighted and emphasised on.
Do you like it? Why/Why not?
The concept of the idea is good, however lacked of efforts to publicise the main idea behind it. Thus it wasn't really clear and didn't seem to me like they had any message or theme to the Open House except to really just sell their courses through the very conventional style: direct marketing.
What could be done to improve
it? Can you suggest IMPROVEMENTS
to it?
Put more emphasis on the messages and theme. More banners to be placed around the school and maps to guide the students around. Thing about their Open House is that it is really easy to get lost in that area because directions weren't really clear. Perhaps hire more student volunteers to station themselves around the campus to point out the area to roam and the designated areas of the open house.
Was there anything in
particular that was INNOVATIVE
and really caught your
attention and impressed you?
Honestly, I wasn't very impressed by anything. However I found it really nice that they held a series of performances in their shared Atrium where they have new performances in every hour ranging from singing to dancing etc etc.
Would you recommend SP to use
this and why?
Yes, this allows the freshmen to see the fun side of SP, as well as expose them to the various CCAs or performing arts we have in SP. Hence could urge them to want to be a part of us as well.
How did it engage you?
It was entertaining, not just going there to read on their brochures etc which could be quite boring after some time. To add on, they have really talented students who can dance and sing really well.
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