This brochure may seem simple from the first look, but upon
flipping it open, you realize that it’s shape actually takes after the brand
logo. I find this brochure simple yet innovative. The use of minimal colors
ensures it is not too overwhelming for the readers to read. However I feel that
the way the brochure is compiled could be a little too complicated and readers
wouldn’t know where to start reading.
This brochure is arranged in neatly. Everything is very
clear-cut and it is easy to browse. The use of the different shades of green
keeps it even simpler.
This brochure has a wide spectrum of colors, which draws
attention from readers. The way the information is arranged is also very
creative, but still kept to the minimal. Although filled with colors and
shapes, the texts are still arranged neatly. However, since it is colorful
throughout, the important points were not highlighted enough.
Taking these brochures into consideration, I could make use of these ideas and infuse them into my own work in my own way.
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